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3 Reasons Plant-Based Skincare Seems Better

Sep 27, 2018

Identifying a need and then meeting it is not the only key to successful business. Another key is finding ways to let potential customers know that you offer a product or service they can actually benefit from. Perception plays a significant role in doing that. How people perceive a product or service greatly influences any purchase decisions they may make about that product or service.

Plant-based skincare is a splendid example of this principle. Americans have a virtually endless selection of skincare products to choose from. Some of those products are made exclusively with synthetic ingredients. Others contain only natural ingredients. Still others offer a combination of both. So cutting through all the noise in order to sell plant-based skincare requires understanding customer perceptions.

There are numerous reasons plant-based skincare seems better to a core group of consumers. Here are just three of them:

1. Plant-Based Is Better for the Skin

The whole concept behind purchasing skincare products is to take good care of your skin so as to protect against environmental exposure and the natural effects of aging. In that regard, one might even consider skincare products to be healthcare products as well. This tells the average consumer that product choices need to be made in light of what is best for a person’s skin.

In simple terms, plant-based skincare is perceived as being better for the skin. Plant-based ingredients are natural ingredients that work with the body’s own mechanisms for protecting the skin. For right or for wrong, synthetic ingredients are viewed as not being as effective or as safe.

2. Plant-Based Is Good for Overall Health

The second reason ties in with the concept of overall good health. Being in a culture that now seems obsessed with health, people are more prone to developing a core set of daily practices and activities that accentuate good health in a variety of aspects. That naturally leads to a health-centered approach to skincare products.

If you are someone determined to live a healthy lifestyle in every respect, you are going to be very careful about the products you use. You are going to be careful to avoid synthetic ingredients in everything from cleaning solutions to cosmetics. You are likely to use plant-based skincare because it is more in line with your healthy living goals.

3. Plant-Based Is Better for the Environment

Last but not least is the growing desire among American consumers to make purchase decisions with respect to environmental friendliness. Younger generations are more environmentally conscious than their forebears, and they pay attention to things such as manufacturing processes and animal testing. The general consensus is that plant-based skincare is better for the environment.

Buying plant-based skincare products gives consumers an opportunity to follow their environmental convictions without having to give up their skincare goals. It is a win-win in every respect. If anything, the only downside is finding the right skincare products.

Poethique, a Boston area skincare company offering only plant-based products, says that the industry is gradually becoming more accepting of companies that choose to stay away from synthetic ingredients. In reality, they do not have any other choice. Consumers are demanding more plant-based products to work with, and consumer demand is always the number one driving factor in retail. At the end of the day, manufacturers will make whatever consumers want.

There are other reasons plant-based skincare is perceived as being better. Regardless of what motivates a particular consumer, companies like Poethique are answering the need with plant-based facial oils, cleansing milks, moisturizers, and exfoliates. They are creating happy customers as a result.

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Would You Wear a Pair of Sunglasses Made from Garbage?

Sep 22, 2018

Words are incredibly powerful tools for motivating people. For example, how would you react if someone told you to hold out your hands to receive a nice collection of fresh garbage? Most people wouldn’t do it. So what if someone offered you a pair of sunglasses made from garbage? Would you wear them?

The word ‘garbage’ conjures up all sorts of things most of us would rather not think about. And yet, some very creative people have found virtual gold in garbage. Companies that make sunglasses out of plastic garbage are a good example. Some are open about it because they know the strategy sells to people with a mind toward environmental protection. Others target a different kind of crowd and, as such, keep the fact that they are using garbage a secret.

At the end of the day though, it doesn’t really matter. What must be understood is that the vast majority of sunglasses manufactured around the world are made with plastic. That’s the nature of the beast, explains Olympic Eyewear, a wholesale distributor of sunglasses. So the only real question for consumers is whether a particular brand represents quality. As long as the quality of the materials is top-notch, it doesn’t really matter if the plastic is recycled trash.

Turning Fishing Nets into Sunglasses

Humanity produces an awful lot of plastic. Everything from plastic water bottles to children’s toys can, in theory, be recycled to create new products. It turns out that one of the biggest sources of plastic trash in the oceans is not plastic bottles or straws at all. It is the plastic fishing net.

According to the Hatch website, most of the trash that makes up the infamous Pacific Garbage Patch is comprised of abandoned fishing nets. Also known as ghost nets, some were purposely discarded by fishing crews due to damage. Others were lost as a result of bad weather or accidents. In any case, these ghost nets get intertwined and then collect more garbage as they float around the oceans.

It turns out that fishing nets are perfect for making environmentally friendly sunglasses. The hardest part of using them is retrieving them from the water. But once retrieved, fishing nets can be easily cut apart into manageable sections before being cleaned, processed, and then melted down to create plastic pellets.

Those pellets are then fed into an injection mold machine to create frames for sunglasses. The entire process is fairly simple in principle. It is also cost-effective too. By using fishing nets as a material for making sunglasses, manufacturers are reducing the need for new plastics and getting a bunch of trash out of the ocean at the same time.

One Man’s Garbage Is Another Man’s Gold

Manufacturing sunglasses from plastic garbage offers numerous lessons. First off, it proves that one man’s garbage is another man’s gold. That leads us to the second lesson: we throw out an awful lot of things unnecessarily. Without even thinking about recycling and re-purposing, we just throw things in the trash and forget about them. This is true at both a personal and commercial level.

The third lesson is how easily we are motivated by words. The plastic garbage floating around in the oceans is, indeed, garbage. But that doesn’t make it bad. Perhaps if we were less sensitive about words we might be able to find even more uses for the things that we throw out. If you can make sunglasses out of plastic garbage, there have to be virtually unlimited uses for just about everything we throw away.

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Why Hair Extension Maintenance is So Important

Sep 19, 2018

When you’ve invested in human hair extensions, maintenance becomes incredibly important. If you want your hair to stay healthy and keep your extensions looking great, it’s necessary to make regular appointments at your local salon.

Maintenance appointments explained

During your hair extensions fitting, speak to your stylist about how often they recommend you come in for hair extension maintenance. Every fitter will have a different opinion about what’s required so there’s no exact answer to how many appointments are necessary.

During your maintenance appointments, your extensions will either be moved up or replaced. This ensures that your extensions keep looking natural and that they don’t damage your natural hair.

Hair extension replacement appointments

A replacement appointment generally takes place every 4 – 6 weeks and would involve attaching new hair or replacing missing bonds.

The new extensions will keep your hair looking great and the new bonds will ensure that everything is still staying in place while allowing your natural hair to keep growing. If you don’t lose too many bonds inbetween appointments, your hair can be continually refreshed, allowing you to keep your extensions in for longer periods. Jadore Hair Supplies Australia will also help you maintain your extensions at home.

Hair Extensions lift appointment

A hair extension lift appointment usually takes place every 6 – 8 weeks and involves moving the extension back to its original place as your natural hair grows and moves it down. No new hair is added during these appointments.

Why do my extensions need regular maintenance

While Jadore Hair Supplies Australia will certainly help you maintain your hair extensions at home, this isn’t enough on its own.

Regular appointments ensure that your hair extensions fitter can monitor and assess your hair on a regular basis. This means making sure that your hair is still growing correctly, that your scalp is in good condition and that your extensions haven’t matted or tangled.

Maintenance appointments can also be used to trim your extensions so that your hair is always in good condition and looks great.

By not scheduling regular maintenance appointments, your hair extensions may not last as long as they could.

What about fitters who don’t offer maintenance appointments?

No reputable hair extensions fitter won’t offer maintenance appointments. If this is the case, rather don’t let them fit your extensions. Maintenance is an incredibly important part of protecting your extensions and your natural hair and every fitter knows that. If your fitter can’t offer you regular maintenance, this is a big red flag.

Hair extension maintenance at home

While your maintenance appointments are important, it’s also up to you to care for your extensions inbetween your appointments. Speak to your fitter about how to care for your extensions at home, what brush to use and the best products to buy for shampooing and conditioning.

It’s important that you know how to wash, dry and style your extensions if you want to make them last as long as possible so get as much information as you can before you leave your salon.

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Looking For Handheld Massagers? Here’s An Easy Guide!

Sep 8, 2018

There’s a reason why those spas and massage centers charge such insane prices for an hour of Swedish or Balinese massage. Studies have proved that massages are great for reducing pain, improving blood circulation and minimizing stress. After a long and tiring day at work, you deserve some TLC, but let’s get practical here – It is rather impossible to go to a spa every day, or every week for that matter. When the neck feels knotted up and you want to relax, all you probably need is the best handheld massager for knots. Here’s what you need to know.

Will a handheld massager work?

To be honest, nothing beats a professional massage at a spa or health center, but for most of us, access to such places is limited. Not to forget, it is rather expensive to pay for such massages, which can cost anywhere between a hundred dollar or two at the best spas. A handheld massager comes in handy when you want to relax at home. These are extremely easy to use and can be used to massage most parts of the body, without stepping out. There are varied kinds of handheld massagers out there, depending on what kind of effect and massage you are looking for.

The options

In general, handheld massagers are categorized into two segments. The first one is a regular handheld massager, which doesn’t have a motor. It works by focusing on the pressure points, often using ball-like structures. Such kind of massagers are perfect after an insane workout and for physical therapy. Since there are no mechanical parts, the prices are rather affordable. The second one is a motorized handheld massager, which can come with different heads that rotate and offer relief for the targeted area. These are designed for extreme function, so you don’t have to roll the product all over the body – Just hold the handheld massager where required and the rotating head will do the job. If you are looking for the best handheld deep tissue massager, this is what you need.

Things to know

Before selecting a handheld massager, there are a few things that you should check besides the price. The brand, the weight of the product, and portability are some aspects that matter. If you are going for a motorized handheld massager, it is necessary to check the number of variable settings and heads you have with the product, which helps in getting better results.

Check a few review sites for more.

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